Fashion Photography

Stepping into Fashion Photography

Administrator — Fri, 16 Sep 2011 04:30:07 +0000

Stepping into Fashion Photography

Fashion photography is everywhere. In magazines, on shopfronts and billboards, it is not easy to overlook. With such a large audience, the lucrative pay checks and alluring international lifestyle, you can see why fashion photography is such a highly sought profession. Making it to the high-end of fashion photography can be a competitive ride.

The first step is creating a portfolio. Particularly for those who are yet to establish a name for themselves in the fashion photography industry, a portfolio is your (most important tool). Websites are a popular way to showcase a wider array of images while also reducing retouching and printing costs. Though, a physical portfolio is usually a requirement for most industry professionals to review before they hire you. Websites and blogs are excellent methods of exposing your work to the fashion photography enthusiasts but you’ll need to make sure you have a traditional portfolio book to show for when you secure a meeting.

Try to develop a distinct style while also adapting your portfolio to connect to the job you’re seeking. You should also include a few other images to illustrate your range. Introducing a distinguishable style into a picture will show a bit of your personality and this is highly agreeable with most clients.

In terms of selling your work, there are three avenues you can take. First, you can submit your work to a Picture Editor at a publication; Vogue Magazine and Allure are examples of these. You may prefer to register with a Photo Agency who will sell your work on your behalf, or if you are more interested in your own creative vision than commercial work, you may choose to exhibit your work in a gallery. These options will be explained in further detail below.

Picture Editors

The single most important thing you should do before calling a photo editor is research. Be sure to know the photo editor’s name and what the magazine does, so you can relate that to your work. Editors will seldom buy a particular image from your portfolio, but they’ll be considering your style and potential for future assignments. They’ll be looking for photographs which portray an idea or emotion clearly.

Tips for when you’re submitting your work:

Be sure to know the name of the person the submission should be marked to
Put your name and phone number on everything
Don’t send originals, only working prints or transparencies
If you want the work back, include a stamped, self-addressed envelope.

Photo Agencies

Photo agencies are great for any photographer, no matter how accomplished. They act as a go-between for clients and photographers to sell works on behalf of their photographers. To being with, it is essential to be known in order to thrive in the industry. Because photo agencies are in frequent contact with clients and publications, a lot of the work is done for you, leaving you more time to focus on your photography.

Art Galleries

Galleries can be competitive. Most galleries will only consider new work at certain times in the year, so be sure to check the details of submission policies before approaching a gallery. A lot of galleries will only take submissions from photographers recommended to them. If a gallery is taking on new artists, they’ll usually want to see a consistency in the standard of your work. Even if you are successful in joining a gallery, you may not be offered a solo show. Many artists’ works become backroom inventory and are only showed to specific clients so be prepared for this.

Whether it’s commercial work or creative control you want, Fashion photography combines the twin disciplines of fashion and photography, making it one of the creative industry’s most favourable professions.

Terms of use

Administrator — Mon, 23 May 2011 09:01:57 +0000

Terms Of Use

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Administrator — Mon, 23 May 2011 09:01:15 +0000

(Last Revised: 22 May 2011)

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